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[INNOBATION BUSINESS]_H&H ELECTRIC Co,Ltd.

Strong technology and strong sales power against foreign brands.
Article Input 2011-02-07 14:02

             H & H Eletric Co.,Ltd



There is a company that is emerging as an innovative company by repeating fast-growing based on innovation, drawing keen attention from the industry.

Founded in November 1989, H & H Electric (CEO Cha Jin-ho, www.hhblower.co.kr ) is known as an innovative small and medium-sized company that invests more than 10% of its sales in research and development (R&D) every year, which is rare in small and medium-sized companies.

In fact, the company has contributed greatly to the import substitution effect by boldly jumping into the market of A.G brake motor and Ring blower, which have relied on imported goods, and succeeding in development with its own technology.

After steadily conducting research in this field with the start-up, it has emerged as a company with technology along with the feat of "localization."
Recently, it has begun to lay the groundwork with market preoccupations in more than 30 countries around the world, including the United States, Germany, Japan, and Taiwan, with a 52% share of the domestic market.

Establishment of mass production system for High Speed Mini Ring Blower and Variable Speed Turbo blower in the second half of this year.

H & H Electric Co., Ltd., which has been on a steep rise since its foundation, has focused on A.G brake motor and Ring blower.

This year, it expressed its ambitious ambition to grow into a globally competitive company by encroaching on the markets of High Speed Mini Ring Blower and Variable Speed Turbo Blower.

The A.G. brake motor is used in press machines and gondolas as a high braking torque, maneuverability, excellent position control, and insulation system of more than 250%.

Ring blowers, they are divided into single stage and double stage  depending on the impeller structure, and are located in every parts of the industry that uses air pressure as a high-pressure and energy-saving blower.


In particular, after long R&D, H&H Electric has a mass production system this year, High Speed Mini Ring BLOWER, which rotates at high speed and realizes high air volume and high pressure in a small size equipped with an excellent insulation system using a high-efficiency BLDC motor and 

Variable Turbo Blower realizes high speed, high air pressure, high air volume, low vibration and low noise by applying permanent magnet synchronous motor (PMSM), oil-free air foil bearing and vector control system.

It is expected to lead the industry market.

In addition, H & H Electric was the first in the industry to be certified as Minimum Energy Performance Standards(MEPS) for all three-phase induction motors, judging that producing eco-friendly and high-efficiency products is key to getting one step closer to consumer needs.



CEO Cha Jin-ho said, "As a result of continuously reinvesting 10% of sales in research and development (R&D), we can compete with European companies that are difficult enough in technology and price competitiveness."

CEO Cha's remark that "specialized technology is the only survival strategy of the company," is simple, but it shows the secret of the success of the 22-year history of H&H Electric Co,Ltd.

                        CEO Cha Jin-ho.

Compete alongside the world's leading competitors
About three Korean companies are competing with each other regarding the blower, but H & H Electric Co, Ltd. is said to have established an unrivaled position in production system, test equipment, and R&D systems.

In the case of overseas brands, there are world-leading competitors that can be seen just by their names, but they are struggling with high prices, long delivery times, and long A/S times. So H&H Electric Co, Ltd. is  quickly appealing to domestic customers through the same quality, realistic prices, fast delivery times and order made products.

There were many times when it was difficult to get into this ranks.

In the early days, the Korean ring blower market had difficulties in business activities due to high dependence on foreign brands, high production costs, and low-price competition in China, despite the recognition of the high quality of Korean products.

Whenever that happened, he said, "I overcame it with the idea that specialized technology is the way to survive," adding that the alternative was to strengthen R&D by strengthening technology competitiveness in a specialized field(blower market).

                               view of the factory.

"We have grown into an eco-friendly green energy company through research and development," CEO Cha said. "Based on our technology accumulated so far, our products is currently in major industrial sites in more than 20 countries, and we will expand our scope to target overseas markets more."

H & H Electric Co., Ltd. is willing to invest for its technology. It has joined hands with the best Korean air pressure and machinery-related institutions to attract R&D technicians and introduces and operates the best test equipment that is not found in the domestic Ring blower industry.

The company's research and development team has become a strong support for successful companies as a result of CEO Cha's willingness to measure accurate performance and immediately respond to consumers' demands.
As a result, he was recently awarded a citation by Seoul Mayor Oh Se-hoon in the environmental sector related to GE 20 and was honored to be selected as a partner company of Korean Institute of Industrial Technology.

CEO Cha said technology and trust as the key to success, "Being complacent means be eliminated," and emphasized, "We will become H & H Electricity that does not stop researching and developing in search of new business section."

He promised  to be one of the world's top three companies in the blower industry by establishing a mass production system for High Speed Mini Ring Blower and Variable Speed Turbo Blower within this year,  so that they can increase corporate sales uper 20%.

Reporter Ahn Young-gun, ayk2876@kidd.co.kr
Copyright ⓒ Industrial Daily. No unauthorized reproduction and redistribution

This is the news related to H & H Eletric Co.,Ltd, which was published in the Industrial Daily on February 7, 2011.