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Interview with Ms. Cha Mi-young,  H&H Electric's Executive on Indusry Today Magazine (Decrmber,2015)

The Summary of interview.

Introducing H&H Electric co.Ltd,.

H&H Electric was founded in November 1989.

The purpose of the company is to develop and produce AG Brake motor(Axial air gap brake motor), Ring Blowers and High-Speed Mini Blowers.

The main product ‘Ring Blower’ was first invented by H&H Electric in Korea  and has been produced since March 1999.

Ring Blowers are used in high-pressure blowers and automatic devices which require high pressure of air, sewage and wastewater management, and septic tanks to supply air.

H&H Electric supplies more than 40% of the products in Korean market leading to the highest quality in the industry, high possession in the stock, and fast customer service.

H&H Electric's effort lead to these accomplishments with the trust of dealership stores that are in about 30 places in Korea.   

H&H Electric also exports in the foreign market having dealership stores in the United States, China, Japan, New Zealand, Singapore, Vietnam, etc.

The high-speed mini blower was invented in 2009 and applied the massive production system of the series in 2012,passed the field tests in 2013.

This invention drove the company to aim for the foreign market confirming contracts with companies in Korea, the United States, Israel, Japan, and India. This hand-sized mini blower supplies air into the stack of regenerative fuel cells, utilized in the limited area as an industrial transfer device, medical device, or air sampler. H&H Electric is the first self-driven company in the industry to seek potential markets not only Korean markets but also international markets.

Product Investment and Development

H&H Electric has massively invested in the R&D business since KOITA(Korea Industrial Technology Association) approved the company as an R&D exclusive charge company.

Unlike other small-medium-sized businesses,H&H Electric invests more than 10%  of its sales into the R&D business.

H&H Electric  also utilizes technical cooperation from outside organizations. KEIT(Korea Evaluation Institute of Industrial Technology) and KETEP (Korea Institute of Energy and Resources Technology Evaluation and Planning) also support H&H Electric's business to improve the quality of the existing products and create new models. Furthermore,  H&H Electric has been selected as a company in charge of national projects and has been working on the project. Industrial ring blowers’ quality improvement, noise reduction research, and the ‘High-speed mini blower’ development have been progressed through this project.

Moreover, the ‘variable  high-speed turbo blower’ development is in progress in the 2nd year of development.

Especially, H&H Electric is  testing under international standards with  ‘AMCA 210’ to operate precise testing of the product.

This high-technology testing system produces efficient and high-quality products that satisfy all over the world such as American, Japanese and etc customers.  

Company’s effort for customer satisfaction

After certifying the ‘ISO 9001 quality management,’  H&H Electric is operating customer satisfaction research for each domestic and international dealership store and buyer every year.

H&H Electric manages the customers’ satisfaction by systematically analyzing their opinion through data analysis and implementing improvements for the customers’ satisfaction.   H&H Electric also operates a meeting with dealership stores at the beginning of each year to share ideas on sales support and new item requirements in the market for co-prosperity.

H&H Electric  maintains a close and friendly relationship with the dealership stores to meet the company’s principal to satisfy inside customers and to satisfy outside customers.

New products and product training are also being conducted not only by the headquarters staff but also by each agency staff, striving to deliver the best technical sales services to each customer.

Future business development plans

Starting with the third-generation product 'High-Speed Mini Blower,'  plans to open an upgraded market through the fourth-generation development flagship ‘The variable High-Speed Turbo Blower.’

Beyond the environment and fully automatic system market, the energy industry sector, such as fuel cells and smart building air conditioning systems, does not have a shorter product life cycle than other industries. By establishing a marketing strategy based on the SWOT Analysis, H&H Electric plans to actively participate in Korea and international exhibitions, inviting international buyers, and online promotion to explore new markets for 'high-speed mini blower.’

In addition, H&H Electric will actively explore the market and export internationally by advancing the ‘The variable High-speed turbo blower’ that is currently under development.

In addition,  H&H Electric will continue to make efforts with the principal of R&D as the basic driving force for the company‘s success.

Thanks so much.